Vision Casting
Effectively casting vision never comes to an end. It is a discipline. Derwin Gray
Casting vision is one of the primary responsibilities of a leader and Kingdom leaders especially must align this vision with God’s eternal purposes. In the quote above we are reminded that vision casting is an on-going process, not an event.
Vision is a faith statement about an unknown future that we see by faith. Vision statements usually have a time horizon of 5-10 years out in front of our current reality. Beyond 10 years it’s difficult to have a clear vision due to the rapidity of change and the multitude of unexpected influences that can impact the vision outcomes.
Good vision statements have three common characteristics: they are clear, concise and compelling.
First, they must be clear. That is, the vision must be clear enough to see the destination or outcome. An unclear vision makes it difficult for others to decide if they want to join with us or support it financially.
Secondly, they must be concise. Vision statements that are too long or too complicated are not memorable or easily repeated. Conciseness takes effort to choose exactly the right words that convey enough to help others visualize where we are going, but not so wordy that it seems complicated or confusing.
Lastly, good vision statements are compelling. They demand a response from us. They capture our hearts, not our heads. They raise our sights to the future and inspire us to act. They draw us to join in and help make that future vision a reality. They are easy to recruit other to because they are big enough to allow room for many to join with us.
Casting vision is a primary job of the team leader. You are the primary mouthpiece for the vision. If you share an unclear vision then those around you will be even more unclear as they are forced to ‘translate’ what you have said into their context.
Vision much be repeated again and again, for it comes into and out of focus for those we lead. Changing realities and ‘glorious opportunities’ can divert attention from what was once very clear, but now seems less important or even boring. Keeping the vision before those we lead is a discipline that we develop as we lead, always reminding those around us of ‘why’ and ‘what’ we are about.
Vision – don’t leave home without it!